7月17日雅思考试回顾|大作文范文及解析

发布于 2021-08-10 10:51 ，所属分类：初中作文学习资料

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7月17日大作文题目：

Some people say that the main aim of advertising is to improve the sales of products that people do not really need.

To what extent do you agree or disagree?

【话题分类】

媒体类

【题目解析】

题目大意：很多人认为广告的主要目的是促进销售人们本不需要的产品。在多大程度上你同意这个观点？

题型特点：同意与否类题型，需要根据观点提出针对性的理由，并进行展开讨论。

本文论文推进：开头段引入话题。让步段说明广告作为营销工具出现，的确会一定程度上成为生产商创造利润的工具，主体段阐述广告本质是为大众提供信息的平台，一方面是获得商业广告信息后，消费者可以自主判断是否购买，另一方面是广告也会传播社会信息提升大众度。结尾重申观点。

难点：题目讨论的核心是广告的主要目的，需要围绕此关键词进行论述。另外需要注意，题目限定了“非必要产品”，因此如果对题目论述持同意观点，也需要该关键信息进行描述。

【写作思路】

开头段：近年来，广告产业一直蓬勃发展，大量的广告充斥在日常生活中，无论是报纸上还是地铁上。尽管有些人认为广告的主要目标是刺激不必要产品的消费，我认为这个想法过于表面。

让步段：承认广告作为一种营销工具，能够提供有吸引力甚至夸张的产品信息，从而吸引目标受众达到盈利目的。

主体段：但是，实际上广告的本质是传播信息，从产品到服务信息都有提供。

结尾段：总的来说，尽管蓄意误导消费者购买不必要产品的现象的确存在，广告传播信息的主要目的不应被误解。

【参考范文】

In recent years, the advertising industry has been booming and flourishing, with a huge amount of advertising flooding in every corner of our daily life, be it in newspapers or on running subways. While some people claim that the major goal of advertisements is to boost the sales of unnecessary commodities for the public, I suppose the view is too short-sighted.

Admittedly, there are good grounds to argue that advertising, functioning as an irreplaceable marketing tool, can provide attractive and even exaggerated information of products to hook targeted audience and achieve the aim of making higher profits. Since most of manufacturers consider commercials as an effective means to ignite the purchase desire among consumers, they take advantage of this persuasive form of propaganda to awaken awareness of potential customers, to create plausible demands and finally to boost sales of unnecessary products.

However, the idea oversimplifies the situation and in fact the core nature of advertisements is to provide information, from products or services to social phenomena. For one thing, the commercial, regarded as a novel platform to disseminate information, is merely a channel for the public to obtain an understanding of products from multifaceted aspects. Especially in the modern world, rational consumers no longer rely on profit-oriented advertisements to discover their requirements, and instead, they make use of the comprehensive introduction from advertisements to do critical evaluation and make sensible decisions. For another, public service advertising, which is easily neglected, also plays a pivotal role in spreading information to arouse social concern. Without the purpose of economic interests, it is not rare to see such kind of public service announcements which aim to keep the public informed and generate the morally sound values among residents.

In conclusion, although the issue of deliberately misleading consumers to purchase unnecessary products does exist, I believe that the main aim, to offer information, of advertising should not be misjudged.

(315 words)

【语言积累】

1.flourish (v.) 繁荣

2.commodity (n.) 商品

3.short-sighted (adj.) 目光短浅的

4.irreplaceable (adj.) 不能替代的

5.exaggerated (adj.) 夸张的

6.hook (v.) 吸引

7.manufacturer (n.) 厂商

8.commercial (n.) 商业广告

9.ignite (v.) 激发

10.persuasive (adj.) 有说服力的